click image to view video

"How would you like to take an all expenses paid trip to one of Utah's finest ski resorts?" was the question. "But ski season is just about over." was my response. Thus began the conversation between myself and one of the best creatives I know, Dan Madole who was talking to me about some "no money, cool idea" spots for his client, The Canyons Resort of Park City Utah. As usual, Dan's pitch was passionate, "Who knows more about fun than toys? So, where do they go when they want to play on the slopes?"

Okay, occasionally in this business you're hit with something where there is no middle ground. You either respond with a scrunched face "huh?" or you nod your head with a grin and a "yeah, that's cool". Next thing I know, I'm standing in knee high snow on a slope in Utah playing with Ken and Barbie knock-offs. The fact that standing next to me in that snow were dp, Marc Blandori and producer, Federico Negri is a testament to their professionalism. Special thanks go to Tony Harding for gathering this stellar team by keeping scandalous polaroids under lock and key. The man knows how to exec produce.